Tackling Violence in Wine Supply Chains

For a European Wine Sector Free from Gender-Based Violence and Discrimination

“Grapes of Change” addresses gender-based violence and discrimination in the EU wine industry by promoting cultural transformation through awareness, training, prevention, and policy reform. Bringing together advocacy groups, academic institutions, and business support organisations across eight countries, the project aims to shift mindsets, foster safer and fairer workplaces for women, and drive lasting change toward gender equality.

Cultivating Equality

At its core, the project aims to eradicate violence and promote gender equality through awareness-raising initiatives, evidence-based policy implementation, and targeted training programs implemented across eight European countries. The project’s flagship innovation is the development of an Observatory for monitoring gender-based violence in the wine sector. This data-driven platform will systematically collect and analyze cases, patterns, and impacts of violence and discrimination while ensuring strict compliance with privacy regulations.

Complementing this monitoring system, the project will deliver digital tools to raise awareness and educate on gender equality topics, including serious games and gamification elements. Training programs will target both individual empowerment and organizational capacity building, strengthening the capacities of company managers and sector trainers to apply new tools and policies effectively.

A transnational and inter-institutional approach targeting individual and workplace-level challenges

The initiative’s strength lies in its transnational and inter-institutional approach, bringing together fourteen organizations representing universities and research institutions, business support organizations, women’s advocacy groups, agricultural confederations. This collaborative network spanning Italy, France, Spain, Germany, Austria, Greece, Hungary, and Poland will create strategies that address both individual and workplace-level challenges.

Equal opportunities for women in the wine sector

Grapes of Change will unravel the connection between gender-based violence, working conditions, and corporate culture in the wine sector, within the context of gender equality.

Extending beyond immediate violence prevention, it will foster inclusive workplace cultures, reducing the gender gap in the wine sector, and will challenge entrenched stereotypes while attracting new talent to the industry and promoting economic equality.

Grapes of Change, an inspiration for young women to pursue careers in the wine industry under conditions of safety and respect.

A change beyond the wine sector

The project’s legacy framework ensures sustainability beyond its 36-month duration, establishing lasting networks between support services and industry organizations while creating replicable models for other European sectors facing similar challenges.

“Grapes of Change” represents a transformative opportunity to create safer, more equitable workplaces.

Activities

“Grapes of Change” promotes equal opportunities for women in the wine sector – especially those in vulnerable situations – by implementing a dual-strategy approach focused on prevention and recovery to create lasting change.

The project will equip wineries, agricultural confederations, and support organizations with innovative monitoring and training tools to facilitate the implementation of evidence-based policies and create safer, more equitable work environments.

Establish an Observatory to monitor gender-based violence in the wine sector
Develop digital tools to raise awareness and educate on gender equality topics, including serious games and gamification elements
Implement training programs targeting both individual empowerment and organizational capacity building to apply new tools and policies effectively.
Suggest gender equality measures and replicable models for the wine sector but also for other European sectors facing similar challenges

Key details

Lead partner: Sistemi Formativi Confindustria
Funding agency: EUROPEAN COMMISSION Directorate-General for Justice and Consumers (DAPHNE — Citizens, Equality, Rights and Values Programme)
Grant agreement: 101195380 — CERV-2024
Duration: May 2025 – April 2028 (36 months)
Project partners: SFC – Sistemi Formativi Confindustria (Italy) • Confindustria Toscana Servizi (Italy) • Confederazione Nazionale Coldiretti (Italy) • Fundacja Digital Creators (Poland) • Impact Hub Labs (Greece) • Impact Hub GmbH (Austria) • Impact Hub SRL (Italy) • MEDEF Auvergne-Rhône-Alpes (France) • Magyar Noi Unio Egyesulet (Hungary) • Paye Ton Pinard (France) • Asaja Mujeres (Spain) • Solidarité Femmes Beaujolais (France) • Università degli Studi di Siena (Italy) • Wizemann Space GmbH (Germany)

Get in touch with us and be part of the change

Through awareness campaigns, training, prevention strategies, and policy advocacy, the project brings together partners from 8 countries to create safer, fairer workplaces for women and promote lasting gender equality.
Together, we can cultivate a more just and inclusive future.

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