About Business Clinic events
Members of Impact Hub Athens, each with their entrepreneurial initiatives, share a specific, yet pivotal challenge with the rest of the community and a diverse group of experts from the realms of business design and modeling, strategic development, marketing and communications, intellectual property, legal affairs, and more.
Following the initial presentation, the experts divide into three groups – innovation sessions, one for each invitation. For the next approximately 60 minutes, they engage in questions, exploration, and collective brainstorming, with the purpose of arriving at viable proposals and determining the next steps.
April ‘s Business Clinic
Are you ready for a Sustainable Fashion Fair Business Clinic?
April ‘s Business Clinic is dedicated to sustainable fashion & will be held in collaboration with the Chamber of Small and Medium Sized Industries of Athens!
9 sustainable fashion brands from all around Greece will discuss with experts from the Impact Hub Athens community their challenges on sustainable marketing & packaging, on maintaining transparency and accountability in their processes as well as ways of minimizing their environmental impact.
Are you a sustainability expert & want to contribute your knowledge to one of these challenges?
Wanna know more about the challenge owners & their challenges?
2WO+1NE=2 (2+1=2) is an ethical designer brand, focused on creating SUSTAINABLE & TAILORED READY-TO-WEAR long-lasting garments. Through a synthesis of MINIMALISM and DECONSTRUCTIVISM, espousing the principle of ENVIRONMENTAL CONSCIOUSNESS, the brand aims to sound out the cultural fluidity of an increasingly nomadic generation.
Their challenge:
How can they develop innovative and environmentally-conscious packaging solutions that reduce waste, minimize the use of harmful materials, and enhance the overall sustainability profile of their fashion brand’s products, while maintaining the brand’s aesthetic appeal and ensuring practicality for logistics and customer experience? Besides using recyclable packaging, how can they deepen the efforts on eliminating their packaging footprint?
Pepper Vally is a conceptual design studio & textile workshop based in Athens, offering creative design & scientific engineering in fabric based solutions and hi-end bespoke production in Greece (B2B, D2C). They develop the concept and manufacture the prototypes & swatches, they design and digitize the textile structures & knitwear patterns in connective to machines software & they operate the knitting machines.
Their challenge:
How might they effectively convey the sustainability culture of the brand in a competitive market? How can they incorporate it in its marketing strategy, in order to acquire more B2B customers? How can they create a community around their brand that encompass collaborative partnerships, impactful marketing initiatives, and engaging customer experiences, in order to resonate with their values that self-care goes together with earth-care & the radiance of their style entwined with the vitality of our planet?
Christiana Vardakou is a brand of handcrafted textiles made with care. The homeware and loungewear collections share a story and celebrate slow processes, natural materials, aesthetics, the combination of the old and the new, the modern and the traditional. Each piece is individually designed, handcrafted and can be fully customisable.
Their challenge:
Which would be the first steps for designing an effective B2B & B2C go to market strategy? How can they map emerging sustainable markets & acquire the links they need? How could they hack the limited time & resources on that?
Printsilk is a vertical silk production unit, based in Evros, established back in 1954. Apart from designing & crafting Luxury scarves and ties, they also maintain a silkworm breeding facility. Among their clientele, you can find several museums & lux brands. Located in Austria, Switzerland and of course in Greece.
Their challenge:
How can they further reduce their environmental footprint? How can their value chain become more green & sustainable? WHich are the steps they should take & which can be the best partners to help them weave this path?
Privecollection is a family business, which began its journey in women’s clothing in 1987, serving wholesale and retail customers in Greece, Cyprus, Egypt, and elsewhere. Although it has tried to experiment with more sustainable fabrics, the economic viability of the company stands as an obstacle to the full integration of exclusively organic raw materials.
Their challenge:
Ηow can they enhance financial sustainability while exploring sustainable practices within its whole value chain? Which business elements should they focus on & how such a transition can be accessible to them? Which would be the right partners for that?
🖊 Register here