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13 & 27.05.2017 | How to start redesigning a digital product: A UX roadmap

There is always a time when you want to redesign a digital product and you just don’t know how to start. New technologies, new features requests, a list of bugs and usability problems?

There are some certain things every product design team should do before any redesign project:

  • Spotting the problem: Identify the design weaknesses of your existing product
  • Checking the competition: Conduct a UX competitive analysis
  • Focusing on your customers & users: Identify their needs & goals – Create a prioritized list of user tasks and features.
  • Reflecting on success metrics: Identify the appropriate Key Performance Indicators.

theUXProdigy offers a workshop where the essential UX activities before any redesign effort will be presented and discussed through team work, collaborative exercises and brainstorming techniques.

In this workshop you will learn

  • How to assess any design problems before starting the redesign efforts.
  • How to conduct a UX competitive analysis.
  • How to define users’ needs & tasks.
  • How to identify & prioritize the features that accomplish the user goals and needs.
  • How to choose from a list of KPIs.

Who will benefit

  • Product designers / UX designers / UX researchers
  • Product managers
  • Business owners/ Startup founders / entrepreneurs
  • Heads of Digital Creative directors
  • Digital marketers and UX writers

Agenda (10 am – 4 pm)

  • Introduction – Goals and objectives of the workshop
  • UX activities for redesign – An overview
  • Identify the usability problems in existing designs
  • Short break
  • Conduct a UX competitive analysis
  • Specify users’ needs & tasks – Adjusting features and prioritize
  • Break
  • Choosing KPIs as success indicators
  • Closing

Trainer

Dr. Panagiotis Zaharias

Dr. Panagiotis Zaharias has 17 years of academic and industrial experience in the field of Human Computer Interaction, UX Research & Design and Usability Evaluation. He is a published author (more than 60 scientific papers and book chapters on UX research and User-Centered Design) and experienced trainer. He works with companies and startups on UX projects and he frequently writes, teaches and speaks about UX.

Fees

  • Standard price: 150euro
  • Early bird: 120euro (available for the first 5 inquiries)
  • Includes
  • Copies of slides, notes and resources
  • Light lunch and drinks
  • Certification

BOOK YOUR TICKETS HERE 

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Event Organizers

Impact Hub Athens


Website

Date & Time

May 13 | 10:00 am to 4:00 pm

Location

Impact Hub Athens

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Updated on 05 May 2017